the art of presentation

[fountain17]

the art of presentation

How does presentation influence customers? How does presentation get them to bite?

At the end of the fishing day I was thinking about business and what I learned from the day and how it all relates.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
I recently went fishing with a top rated captain in Montauk, NY. We set off at 7 AM on a brisk November morning heading towards Block Island, RI in search of the elusive Tautog otherwise known as Blackfish. They make their home in rock piles and wrecks. They also put up a heck of fight.

Captain Steve Witthuhn anchored the boat up over the wreck by 9 AM that morning. With a crew of me, Mike and the Captain, we lowered our baits down into the water, about 70 feet deep and hoped for a great day of catching.

After three hours of fishing Captain Steve and Mike were catching the blackfish left and right. Every drop they had to the bottom of the live crab baits resulted in another hook up of fish on the line and ultimately in the boat.

I was getting frustrated; I wasn’t doing as well and my baits weren’t getting hit! What gives? Why am I not catching?

Asking the Right Questions:

Asking the right questions is critical. I found it is pretty important to get to the root cause of the case. In this case I couldn’t catch a fish…. But why?

[Reel Sharp]

Because you waited to late to ask the question "Why".
Next time ask why after the second fish is caught not when the cooler has already been filled!!!

[striper swiper]

Swallow your pride observe the differences between your bait and their bait. If you don't understand what is different ask. Sometimes if your not keeping your bait on the bottom instead of near the bottom this happens. Sometimes being in the bow makes your bait too busy from the movement and you wear the white stripe.
Did you fill the boat with gas? The chemical smell will have a effect.
Maybe you should just take up golf

[fountain17]

the art of presentation

How does presentation influence customers? How does presentation get them to bite?

At the end of the fishing day I was thinking about business and what I learned from the day and how it all relates.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
I recently went fishing with a top rated captain in Montauk, NY. We set off at 7 AM on a brisk November morning heading towards Block Island, RI in search of the elusive Tautog otherwise known as Blackfish. They make their home in rock piles and wrecks. They also put up a heck of fight.

Captain Steve Witthuhn anchored the boat up over the wreck by 9 AM that morning. With a crew of me, Mike and the Captain, we lowered our baits down into the water, about 70 feet deep and hoped for a great day of catching.

After three hours of fishing Captain Steve and Mike were catching the blackfish left and right. Every drop they had to the bottom of the live crab baits resulted in another hook up of fish on the line and ultimately in the boat.

I was getting frustrated; I wasn’t doing as well and my baits weren’t getting hit! What gives? Why am I not catching?

Asking the Right Questions:

The baits we were all using were the same; both sides of the boat were producing too. The only difference between the three of us was in the kind of rigs we were each using. Steve and Mike were using a double rig that kept the baits suspended slightly above the wreck; I was using a double rig too, but the kind that laid the baits flat on the bottom. And that was the difference; it was all in the presentation.

When I put my ego aside (three hours later); when I asked the right questions and observed the subtle differences between how the three of us were fishing, I was able to get to the root cause of not catching. Once I switched rigs to what was working, I started catching. It was really that simple.

All too Common:
Businesses do this same type of thing every day; not asking the right questions; letting corporate pride, ego, or somebody’s gut instinct continue on the same course of action, despite evidence to the contrary.

In the fishing example above, the target species blackfish are your potential customers. Steve and Mike are your competitors. The bait is your product or service. The rigs and hooks are your marketing. Everything together should be looked at holistically.

• I had zero competitive intelligence. I didn’t look at what my competitors were doing and how they were doing it for way too long. If you don’t actively gauge the competition your at a disadvantage.
• My marketing was near the zone, but not in the right zone and that too was a problem. If I had customer feedback management, if I measured results, I would have been able to act sooner, tweak the process and make the necessary changes for success.

Having the right analytics, decision support tools and an embedded process that is aligned to organizational goals is fundamental to marketing success.

Many times it’s the little things that make the difference between success and failure. The message that comes across, the way in which you present your product or service could be the one thing that gets your customers to bite.