
Originally Posted by
Heli Sports
This transaction was a publicity event perpetrated by Hong Kong entrepreneur Ricky Cheng and a Ginza restauranteur. This is the second year that these guys have done this. Although Kyubey is one of the premier sushi bars in Tokyo, if not the entire world, Chengs chain of Itamae Sushi restaurants is not particularly upscale and both parties will surely lose a great deal of money on this tuna, publicity not withstanding.
Unfortunately the real loser is going to be American tuna fishermen because all the green organizations are already using this event to create hysteria and we will be hearing about how Bluefins are so valueable, Asian demand is insatiable, etc, etc. Meanwhile, during normal market condistions, half the tuna is left unsold after auction each morning at Tsukiji...
Shinnenkai and Bonenkai Prices:
These early January astronomical Bluefin prices at Tsukiji should not surprise anyone, they occur every year at this time. They are not a true reflection of market conditions in Japan, and while its true that publicity seeking has alot to do with it, there is much more to it than that.
The Japanese celebrate New Years a bit differently than we do. Late December is "Bonenkai" period and there are many "forget-the-year parties"
Early January is the "Shinnenkai" season and the new year is celebrated. There are many social gatherings of company workers, business and office parties, usually held at restaurants. These celebrations are very important in Japan and it is considered a time to strengthen relationships with clients and among co-workers.
Prior to Shinnenkai the markets in Japan have been closed for several days for the Shogatsu holiday (January 1-4) so every wholesaler at Tsukiji has to buy tuna when the market re-opens because they do not carry inventory over that holiday. Traditionally, market conditions for tuna in early January are particularly strong for this reason.
Typically at this time of year, two or three Nakagai or wholesalers will team up and bid together on a tuna which they will then split between them. The bidding between these "teams" can get rather heated as the wholesalers fight over the very best quality tuna on the floor and this is one reason that the prices get bid up so high. The auctioneers will also do their best to inflate hammer prices at this time as a bonus or gesture of goodwill to their loyal suppliers.
The Japanese are a very proud and nationalistic society. The tunas that achieve these astronomical prices are usually harvested from the Tsugaru Strait in the icy waters off of Oma (Aomori prefecture) in northern Japan. The Japanese consider these Bluefin which feed largely on squid and salmon, to be among the very best quality Maguro in the world.