Expanding your share of the boating market in a down economy

[LuckyLady]

The days of the “order taker” are over. No longer can a retailer continue doing business the same way as in the past. Look for opportunities, experiment, try something new and monitor the results. I have a few ideas that I would like to share. I suspect that some of you will think I have lost [...]

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[Tenacious]

That's a good way to get more credits!

[Lobo Marine Products]

I think something that may be a possible help would be targeting the younger generation ages 20-28, many tackle shops asked me how to help drive sales and i simply gave them the option to go into highschools and start clubs and sponsor them, get them to love fishing and boating and create a mind blowing experience in which these kids will continue to fish and boat past their high school days. Many 23-28 year olds that i know make a significant income and many still live with the parents, leaving them with 65 to 100k a year salaries open to spend...Never take the younger generations forgranted they are our future.

[ElMar2530]

many tackle shops asked me how to help drive sales and i simply gave them the option to go into highschools and start clubs and sponsor them, get them to love fishing and boating and create a mind blowing experience in which these kids will continue to fish and boat past their high school days.

Lobo - sponsor my class, seriously.

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