If you have a great running lure it will catch fish, I don't care what color it is.
If you have a lure that runs like crap it will not catch fish, I don't care what color it is.
For my money it is about contrast, a bright lure against a dark background or visa versa. The actual colors on the lure can help a bit if there is a change of color, bait fish or squid change color when threatened so mimicking that makes some sense.
As a lure maker the only thing I can do about a customer putting on all sorts of different colored skirts is make lures that run right in the first place. Here is a marlin caught on a white headed lure with purple and red skirts. Not exactly a hot selling color combo, but there is no point in telling him he did anything wrong...... The lure catches the fish, not the colors.
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