Penn New Release : SOLD !

[seabass]

NEWS RELEASE


Shakespeare Fishing Tackle Division January 17, 2007
3801 Westmore Drive
Columbia, SC 29223
(803) 754-7000



SHAKESPEARE FISHING TACKLE ACQUIRES PENN FISHING MFG. CO.,
A LEADING SALTWATER REEL COMPANY


For Immediate Release
Columbia, SC – Shakespeare Fishing Tackle, a leading manufacturer of fishing rods, reels, fishing line and accessories is pleased to announce the acquisition of Penn Fishing Tackle Mfg. Co. Founded in 1932, Penn is the market leader in saltwater trolling and spinning reels and saltwater rods.

These products include the famous Penn International®, Senators®, GT, and GTO trolling reels, as well as Slammer® and Spinfisher® SSM and SSG spinning reels.

“For 75 years, Penn products have been the gold standard for offshore, inshore and surf fishing,” according to Scott Hogsett, President of Shakespeare. “Shakespeare is excited to be able to add Penn’s broad assortment of saltwater products to complement the current Shakespeare, Pflueger and All Star freshwater, inshore and saltwater offerings.”

“We look forward to bringing to Penn the vast new product introductions and innovation that our customers have come to expect from Shakespeare and Pflueger each year. The Penn name is one of the greatest brands in fishing, but has lacked the resources to grow and develop markets. Our volume and economies of scale will allow us to reinvest in the brand and grow market share.”

Shakespeare is a K2 Inc. company, a premier branded consumer products company with a portfolio of leading brands.

For more information, contact Mark Davis, Director of Advertising and Public Relations for Shakespeare Fishing Tackle, at (803) 754-7000 x. 3105

[tolmaz]

I wonder if production will be the same?

[Jer]

WOW

.....

[hrdcor32]

Wonder what that cost em? Don't know if this will be good or not

[Capt-D]

Wonder what that cost em? Don't know if this will be good or not

Can Penn's quality get any lower? Hopefully its an improvement! Being a K2 company should help!

-D

[babalaza]

rofl some shaskepeare International 50vsw on launch sale would not hurt any1

this is wierd

[Relentless One]

There goes the neighborhood.

[captcl]

I suppose they just bought the Penn line and not anymore of Seastriker.

[JD5652]

Not knowing much about the business side of the tackel biz.....that's "sounds" kind of ....well....different.....Shakespear/Penn.....kind of like Ford/Jaguar....

[fshsltwtr]

well, i think i just found the answer to which surfcasting reel i'm not going to get.